Welcome to Estela | Switch2Pure: The Pure Truth, Reimagined
At Switch2Pure, we’ve always believed in The Pure Truth—because your wellness journey deserves more than overwhelm, marketing hype, and greenwashed promises.
What started over 7 years ago as a trusted clean beauty destination moved on to formulating nontoxic and efficacious skin and body care products. Estela connected with tens of thousands of purists meeting them on their respective wellness journeys. She continues to try to meet our Purists on their wellness journeys by evolving into something even deeper: an information sharing platform (The Newsletter on Substack) and common space where you can find clarity, connection, and confidence on your path to well-being. Topics ranging from Chinese Medicine, to clean beauty, peptides for longevity, and detoxifying cleanses.
We created this community for you, our Purists—the busy wellness warriors, the label readers, the curious skeptics, the wellness seekers who want clean products, honest answers, and information they can actually use. No confusion. No fluff. No compromises. Just curated, vetted, science-backed health, wellness and beauty content to support what goes in, on, and around your body. We will share deep dives on topics, create actionable checklists to execute on, and feature industry experts from around the globe. Hello, GLOW.
Now, through our Substack newsletter, we’re inviting you to Go Behind the Glow with us—every post, guide, and interview crafted to help you cut through the noise and choose with confidence.
Preview some of our recent newsletters:
Peace + Love + Pure
XXOO Estela
What You Can Expect
Whether you're a longtime Purist or just exploring a cleaner lifestyle, here’s what we offer:
💌 Free Subscribers
– Weekly previews of our deep dives into wellness, skincare, and clean living
– Curated, actionable tips delivered straight to your inbox
🌿 Premium Members
– Full access to our Sunday & Friday deep dives on clean beauty, functional health, and lifestyle
– Behind-the-scenes videos & expert interviews every Tuesday
– Annual gifts from our favorite non-toxic brands
🌟 VIP Purists
Everything in Premium, plus:
– Live masterclasses with Estela + guest experts
– Annual VIP wellness boxes (delivered with love)
– First access to exclusive partner promotions in beauty, wellness, fashion & travel
Our Pure Promise
We pore over the research, test every product, and bring in the experts—so you don’t have to. No fillers. No fads. Just The Pure Truth.
Expect curated deep dives, expert conversations, wellness rituals, and lifestyle recommendations—delivered with purpose and care. This is wellness, the PURE way.
Why Subscribe?
Because wellness should be simple—not stressful.
Because beauty should be clean—and effective.
Because curated beats crowded. Every time.
Subscribe to unlock full access and hear from Estela and industry experts. You will gain access to our growing archive and stay in the loop with the latest drops.
For a seamless, ad-free experience, download the Substack app.
Ready to go deeper? Join our Pure Tribe, comment, connect, and glow with us.
PEACE + LOVE + PURE 🩷✌🏼
XXOO
Estela & The Switch2Pure Team
